Brand In Your Hands
Get the Secret Playbook that Other Agencies Do Not Want You to Have
I want to help businesses take control of their marketing and creative by bringing it in-house and showing them how to collaborate more efficiently with their external partners when necessary. I want to give you all the know-how, tools and processes that agencies follow to build and manage brands. Each of the Brand In Your Hands programs are specifically designed with the size of the company, pain points and timeline in mind.
So, if you are…
a larger corporation looking to build an in-house agency
a startup looking for support to build your branding internally
a small to mid-size business that wants to spend less
an entrepreneur looking to hash out an idea and execute it quickly
…and you’re willing to invest both the money, and the time to make that happen, then I will show you how, help you do it or tell you what to do.
SHOW ME HOW TO DO IT
In-House Agency
With the right level of support, and if properly built, there is no reason an in-house agency can’t be creatively and strategically excellent.
In today’s market, corporations are looking for more control over their marketing/creative direction or execution and managing their marketing spend. Parveen has worked with small to large brands where the strategy, ideation and branding was developed by his agency, BTI Brand Innovations, and the ongoing execution was done with an in-house team. The brands would hire designers and set them up with a computer with the right design tools and think that would be enough. Parveen would receive calls to review the creative and get asked why their in-house team was not doing what was asked of them or why it was taking them so long to get the work done. He found that these client partners often lacked the agency structure and processes, understanding of time required to get work done properly, knowing what to look for when hiring, and they were missing some key roles on the team to run efficiently.
What will Parveen do:
Build dedicated agencies inside clients’ eco-system with his own team which allows you to operate at the pace of the business, providing better work, faster to help drive the business forward. This allows you to have the benefit of having talent at your disposal without having to add to your headcount.
Set up your own in-house agency by supporting your HR team in interviewing talent that will be on your payroll, ensuring you have the right tools, processes and structure, plus provide training to your management and new in-house team on how to run the agency on an on-going basis.
Provide a hybrid model where part of the team will be in-house working directly under your marketing team and in collaboration with other roles from an external agency.
Whether fully immersed with an agency partner or your own staff, all 3 models are extremely flexible to changing needs allowing you to scale up or down when you need it, add new specialist disciplines, or even add in members on a project-by-project basis. These approaches build transparency and empathy, which ultimately builds trust and commitment.
HELP ME DO IT
Brand Mastermind
Feel confident that you are managing your brand marketing, as well as, if not better than hiring a fully immersed agency, and getting the desired results.
Growing a brand is challenging. You started your business with big dreams of unprecedented income and a lifestyle of freedom. You wrestle with growing and scaling your brand, haven’t made the millions you were expecting, and lack the resources or funds to put towards hiring a marketing and branding agency. You may also be a startup with lots of passion about your idea but can’t seem to get funders or customers to understand your business offering and need the guidance to do the marketing internally.
Brand Mastermind is a coaching and implementation program designed to provide entrepreneurs with value-based brand discovery, development, and management training.
Through group workshops and one-on-one coaching, we will work through your branding challenges and empower you with the tools and skill sets needed to manage your brand internally.
What is included in the Brand Mastermind Program:
Monthly ZOOM group training calls to work through the program
Guest speakers who have scaled their business, sharing their ups and downs
Monthly one-on-one coaching calls to get direct input on your current challenges
Additional support available through text, email, and phone 9am to 9pm EST weekdays
TELL ME WHAT TO DO
Vision Day
Get that memorable, easily recognizable jingle, that tagline, the overarching idea to build your campaign and the direction to get attention, and get it fast.
The Idea is my currency. Get direct access to Parveen where you come prepared for a highly intensive conversation. While breaking bread together, he will dig deep into your business idea, ask the tough questions and get really personal to see how prepared you are to take your business to the next level. The day will be filled with activities to get you setup for success followed by curated content and customized material to your specific needs. Parveen will meet you at an offsite retreat location where there will be no distractions, cell phones off, no access to emails and fully immersed into dialogue. This is a once-in-a-lifetime opportunity with strict limited access to participate.
What is included:
Full day consulting with Parveen
Overnight stay with three meals and beverages at a off-site retreat location
The Big Idea
The plan to market